Who We Are

We connect the ETF ecosystem, educate the market, and bring ETFs to more people.

Independent Research. Global ETF Expertise. Real Results.

At Blackwater ETF, we drive the success of the ETF industry through strategic recruitment, brand development, and career advancement. With over 70 years of combined industry experience, we connect top talent with leading firms, shape compelling brand narratives, and provide expert guidance to help businesses and professionals excel.

Operating across Europe and the U.S., we partner with clients throughout their growth journey—covering everything from ETF product development and regulatory strategy to go-to-market planning and media outreach. Our tailored education and deep industry insights empower clients to build high-performing teams, enhance their market presence, and achieve long-term success.

Our mission is to make ETF expertise accessible, results-driven, and transparent.

ETF-Focused

We live and breathe ETFs — not a generalist consulting shop.

Global Perspective:

Clients in Europe and the U.S., with on-the-ground insights into regulations, marketing, and structure.

Integrated Approach

Consulting, recruitment, and content under one roof for faster, better decisions.

Who we are

Michael O'Riordan — Founding Partner

ETF strategist and consultant with 20+ years of experience at Deutsche Bank, RBS, Credit Suisse, HSBC, BlackRock, and JP Morgan. Michael has helped build ETF businesses and navigate regulations in Ireland, Luxembourg, and the UK.

Lorraine Hedderman — Head of Search

Capital markets expert with roles at Barclays Capital, Commonwealth Bank of Australia, and Citibank. Lorraine’s ETF recruitment and operational insight span equities, fixed income, and alternatives.

Kate Barnett — Head of Marketing

Former Nasdaq Index team member with expertise in ETF marketing, content strategy, and investor communications. Kate helps clients scale visibility from launch to growth.

What We Offer

ETF Insights

Access key resources: ETF fact sheets, index information, thematic, ESG, and fixed income investing channels, list of providers, and the latest industry news.

Recruitment & Executive Search

Access key resources: ETF fact sheets, index information, thematic, ESG

ETF education

Access key resources: ETF fact sheets, index information, thematic, ESG

Brand building & PR

Access key resources: ETF fact sheets, index information, thematic, ESG, and fixed income investing channels, list of providers, and the latest industry news.

Strategic Consulting

Access key resources: ETF fact sheets, index information, thematic, ESG, and fixed income investing channels, list of providers, and the latest industry news.

Awards

Best ETF Research Provider – ETF Express Awards 2023

Best Educational Content – ETF Stream Awards 2020–2021

Blackwater in the press

ETF surge sparks alarm and opportunity among European Fund Managers

The latest survey from BLACKWATER reveals a noteworthy shift in perspectives, with 46% of European mutual fund managers acknowledging a compelling business case for incorporating ETF offerings.

Let’s connect

Do you have a project in mind?

Whether you’re launching a new ETF, looking to refine your strategy, expand your team, or build a stronger presence in the market — Blackwater is here to help. We work with asset managers, issuers, service providers, and media partners across the global ETF ecosystem, offering tailored support based on your goals.

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